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Valentine’s Day was extra sweet for the fashionista’s who braved the chilly night air at 12th & Washington, in the heart of the Meatpacking District, to attend the unveiling of Glamour & C.O. Bigelow’s latest partnership: the Glamour Apothecary Wall. Drape Kings, America’s Pipe and Drape Experts, was asked to collaborate with the fashion and beauty experts to add a ribbon-cutting flare that is surpassed by none other: a Kabuki Drop Reveal.
Drape Kings provided sixteen feet of their 12ft high Black Encore Drape to conceal the glowing wall of goodies from the eager crowd. The 22oz drape was hung from six Kabuki cells surrounded by 70 feet of Drape Kings’ high quality Black Rental Event Carpet. The ribbon-cutting ceremony featured host Bill Wackermann, Executive VP & Publishing Director of Glamour as well as Ian Ginsberg, President of C.O. Bigelow, Supermodel Petra Nemcova & Beauty Sweet Spot blogger Jeannine Morris. Holding back the crowd of enthusiastic shoppers was four of Drape Kings’ elegant Pewter Stanchions linked with Black Velour rope.
As the shiny ribbon was cut, Drape Kings’ Black Velour cascaded downward to reveal New York’s first-to-market shopping wall. The glowing screen, populated with product photos from C.O. Bigelow, Elizabeth Arden Prevage, and personal care products such as Dove ® Visible Care body washes, utilized SpyderLynk’s Snaptag technology to allow shoppers to point, scan and order their favorite products for home delivery. This exciting new technology won the approval of the evening’s fashion savvy crowd and, if the buzz in the air was any indicator, promises appearances in many other shopping sectors going forward.
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- Unveiling of the Glamour Apothecary Wall with Bill Wackermann, Executive VP & Publishing Director of Glamour, Ian Ginsberg, President of C.O. Bigelow, Supermodel Petra Nemcova & Beauty Sweet Spot blogger Jeannine Morris
Photo Courtesy of Conde Nast.
Photo Credit: Patrick Butler for Glamour
Video: Drape Kings
For additional information cited, please see the following:
Glamour. (2012) FIRST IN THE U.S.: m-COMMERCE WALL TRANSFORMS HOW NEW YORKERS SHOP Glamour and C.O. Bigelow Introduce the Glamour Apothecary Wall [Press Release]. Retrieved via Email from Conde Nast.
